The foundation to offering compelling and relevant cx
Join Epsilon's session to learn how to take charge of your customer relationships in a cookieless world.
What will a world without third-party identifiers (3PIDs) look like? That’s the question many marketers are asking themselves in the wake of Google’s decision to move away from third-party cookies by 2023 and Apple’s move to make it easier for users to opt out of its identifier for advertisers (IDFA). The majority of marketing professionals fear the loss of 3PIDs will diminish outcomes and create frustrating customer experiences, according to new research from Epsilon.
The deprecation of third-party identifiers gives brands an opportunity to focus on first-party data strategies that ultimately improve marketing outcomes. Join the session to understand how to elevate customer identity management practices to foster better business outcomes and solve the identity crisis, with convenience.
This session will cover:
- The role and the power of first-party data
- Why it is important for marketers to start thinking outside of owned channels Building a comprehensive CDP strategy
- Actions that marketers should take to solve for the identity crisis
Your 2021 Speakers
Patrick Sim
Senior Vice President & Head of Sales APAC & MEA
Epsilon
Nagesh Govindaiah
Senior Director, Marketing & Technology Delivery, APAC & MEA
Epsilon
Sponsor
