CX Talks: The power of content marketing for CX
Hear how Citi Singapore used content to drive better engagement with customers
Jaslyin Qiyu shares her tips and takeaways for customer engagement through content
Whether it is created to assist, inspire or instruct, content has long been part of the customer experience. New channels and customer contact preferences, however, are advancing what can be achieved with this essential element of the CX tool kit.
Reflecting on her most recent content campaign Jaslyin Qiyu, CX Network Advisory Board member and SVP and head of client marketing and digital capabilities for Citi, joins CX Talks on December 1 to share her secrets to content marketing success. Drawing on real-life examples of how to engage customers and drive loyalty, this edition of CX Talks will provide practical tips for your content strategy and an overview of how to measure your success.
Join CX Talks to discover:
- How Citi Singapore used content to drive customer loyalty.
- Practical ways to measure the results of a content marketing project in any organization and industry.
- Top tips for connecting with customers beyond the initial transaction.
Speakers
Jaslyin Qiyu
Head of Client Marketing, Channels and Content and CX Network Advisory Board member
Citi Singapore
With more than 20 years of B2B and B2C brand, marketing and communications experience in various industries, Jaslyin specializes in brand building, client experience management, content strategy, multi channel performance marketing, and mobile engagement and optimization strategies.
She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, driving marketing transformation, building go-to market strategies and setting up high-performing marketing teams from ground up.
A self professed data and customer insights fanatic, she believes that a good company knows the pain points of its customers and the value it can bring to address these, while a good campaign delivers on that promise in a compelling and measurable manner.
Melanie Mingas
Editor-in-chief
CX Network
Melanie is editor-in-chief of CX Network, handling all client projects and online multi-media content, and leading the team to ensure CX Network is the go-to resource for CX professionals around the world.
