Eliminating data silos and creating loyalty-winning
Learn about how using interaction analytics can create a customer-centric culture
TDECU shares how it uses interaction analytics in its VoC program to inform key business decisions
Voice of the Customer (VoC) programs are key for successfully implementing customer centricity. In order to drive long-term customer loyalty, brands must place value in data quality, customer intelligence and marketing technology to deliver what consumers want.
Join this webinar to learn how Houston’s largest credit union, TDECU, implemented a robust VoC program. The program is dedicated to evaluating the customer experience holistically by listening to the actual words of clients to inform and prioritize key business decision.
Join this webinar to learn how the fourth largest credit union in Texas:
- Moved beyond analyzing survey responses alone to get a more holistic view of the customer experience
- Eliminated data silos
- Uses omnichannel interaction analytics solution to inform action across the business
Speaker
Quaite Dodson
Director of member experience
TDECU
Quaite Dodson is the director of member experience at TDECU and has a passion for helping people find a way through their financial journey; or at least make it easier to navigate. Dodson believes that delivering a good experience is a way of life and has the personal mission to spread the power of people helping people. After spending nearly a decade working in the customer experience spectrum at two of the nation’s leading credit unions, Dodson knows how to weave the Voice of the Customer into corporate strategy to drive loyalty and engagement. He is a trained experience evangelist who has held positions with increasing responsibility at JPMorgan Chase Bank, Bank of America, First Tech Fed and TDECU.
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