CX TALK: Customer Insight and Analytics Best Practices
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Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:
- How to create great multi-channel experiences
- Key ways to engage with customers in a relevant way
- Empowering the customer insight and analytics teams
- Best practices when working with customer data
Watch the full interview below.
For more insights from Customer Experience Exchange for Financial Services, also have a look at:
Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:
- How to create great multi-channel experiences
- Key ways to engage with customers in a relevant way
- Empowering the customer insight and analytics teams
- Best practices when working with customer data
Watch the full interview below.
