Transforming Insurance Marketing with Customer Data Platforms: A deep-dive into strategy, implementation, and future trends
In this exclusive CX Network webinar discussion, discover how you can harness the power of CDPs to drive personalization, improve efficiency, and achieve measurable ROI.
A 60-minute expert session designed to equip you with the knowledge and strategies to harness CDPs for smarter data-driven marketing.
RegisterCustomer Data Platforms (CDPs) are revolutionizing marketing in the insurance sector, enabling personalized customer interactions, streamlined operations, and increased revenue.
In this 60-minute session with SAS, join us as we explore how insurers can transform their marketing strategies using CDPs. Whether you’re evaluating solutions or optimizing your existing setup, this session will provide the insights needed to unlock the full potential of your data.
We will be joined for this CX Network discussion by Mohamed Shakeer Anver, Senior Business Solutions Manager at SAS Institute, to guide us through the essential components of CDPs, starting with their role in the insurance industry and how they integrate within your tech stack. We will also be joined by several senior-level insurance professionals who will share their own outlooks on utilizing CDPs and how to set them up correctly for best effect.
During our discussion, we will cover key topics, including:
- Unifying customer data to create a 360-degree view of policyholders and prospects
- Leveraging real-time insights to deliver hyper-personalized experiences across every channel
- Improving operational efficiency by automating and orchestrating seamless customer journeys
- Demonstrating measurable ROI through enhanced customer engagement and increased conversions
By the end of the webinar, you will walk away with a clear understanding of how CDPs differ from traditional data management solutions and how to implement them effectively to drive growth, efficiency, and customer satisfaction.
Speakers
Mohamed Shakeer Anver
Senior Business Solutions Manager
SAS Institute
Mohamed Shakeer Anver - Customer Experience, eCommerce Enthusiast and Entrepreneur Senior Business Solutions Manager at SAS Institute Mohamed Shakeer Anver, a seasoned professional with a career spanning over 15 years, has established himself as a trusted figure in the realm of Customer Experience & Decisioning, eCommerce, and entrepreneurship. Currently serving as a Senior Business Solutions Manager at SAS Institute, a global pioneer in data, analytics, and customer intelligence. Shakeer is leading efforts in driving the adoption of SAS CI360 and SAS Intelligent Decisioning solutions across the APAC region. With a deep-rooted passion for technology, Shakeer has consistently delivered innovative solutions that have empowered organizations to enhance customer engagement, decisioning and drive growth. His expertise extends across various industries, including banking, retail and eCommerce, where he has successfully implemented cutting-edge technologies to address complex business challenges. In his previous roles, he provided guidance to multinational corporations, advising on the implementation of Customer Decisioning Analytics, eCommerce, and Marketing Automation platforms across multiple Digital transformation initiatives such as Standard Chartered Bank, Bank Mandiri, DBS bank, HOYA, Pizza Hut, Qatar Holidays, Avianca Airlines to name a few. His early career was marked by significant accomplishments in the realm of leading implementing and delivering successful 1:1 customer decisioning, digital onboarding, and omnichannel customer experience projects. Beyond his corporate endeavors, Shakeer's entrepreneurial spirit shines through in his co-founding of a gender-neutral and clean skincare brand - Bareskin Singapore Mohamed Shakeer Anver's exceptional of technical proficiency, strategic thinking, and entrepreneurial drive positions him as a seasoned player in the field of customer experience and digital transformation to enhance business results.
PARTNER
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