Transforming insurance marketing with Customer Data Platforms: A deep-dive into strategy, implementation and future trends
In this CX Network webinar discussion, discover how you can harness the power of CDPs to drive personalization, improve efficiency, and achieve measurable ROI.
A 60-minute expert session designed to equip you with the knowledge and strategies to harness CDPs for smarter data-driven marketing.
RegisterJoin us: 4:00 PM - 5:00 PM SGT/ HK
Alternative Timezones:
01:30 PM - 02:30 PM IST
12:00 PM - 1:00 PM GST
10:00 AM - 11:00 AM CAT
Customer Data Platforms (CDPs) are revolutionizing marketing in the insurance sector, enabling personalized customer interactions, streamlined operations, and increased revenue.
In this 60-minute session with SAS, join us as we explore how insurers can transform their marketing strategies using CDPs. Whether you’re evaluating solutions or optimizing your existing setup, this session will provide the insights needed to unlock the full potential of your data.
We will be joined for this CX Network discussion by Mohamed Shakeer Anver, Senior Business Solutions Manager at SAS Institute, to guide us through the essential components of CDPs, starting with their role in the insurance industry and how they integrate within your tech stack. We will also hear from Miksu Vaittinen, Executive General Manager of Freely, a brand of Cover-More Insurance Services in Australia, about his experience of utilizing CDPs and how to set them up correctly for best effect.
During our discussion, we will cover key topics, including:
- Unifying customer data to create a 360-degree view of policyholders and prospects
- Leveraging real-time insights to deliver hyper-personalized experiences across every channel
- Improving operational efficiency by automating and orchestrating seamless customer journeys
- Demonstrating measurable ROI through enhanced customer engagement and increased conversions
By the end of the webinar, you will walk away with a clear understanding of how CDPs differ from traditional data management solutions and how to implement them effectively to drive growth, efficiency, and customer satisfaction.
Speaker
Miksu Vaittinen
Executive General Manager
Freely
Miksu Vaittinen has extensive experience in operational leadership in various companies within the technology and digital media sectors. Currently serving as Executive General Manager at Freely since September 2020, Miksu has played a pivotal role in launching products in Australia and the US. Prior to this position, Miksu was the Chief Operating Officer at Bilue and held multiple roles at Fjord, including Group Operations Director for the Asia Pacific region, where responsibilities included enhancing commercial performance and managing operations across studios. Miksu co-founded Cohu Experience, which oversees Space Nation—a space media company with significant funding and valuation. Additional roles include Chief Operating Officer at Monkey Experience and Founder of Fishare Ltd., as well as earlier positions in project management and system management. Miksu is currently pursuing a BBA in Business Information Technology at Helia University of Business and Applied Sciences.
Mohamed Shakeer Anver
Senior Business Solutions Manager
SAS Institute
Mohamed Shakeer Anver - Customer Experience, eCommerce Enthusiast and Entrepreneur Senior Business Solutions Manager at SAS Institute
Mohamed Shakeer Anver, a seasoned professional with a career spanning over 15 years, has established himself as a trusted figure in the realm of Customer Experience & Decisioning, eCommerce, and entrepreneurship. Currently serving as a Senior Business Solutions Manager at SAS Institute, a global pioneer in data, analytics, and customer intelligence. Shakeer is leading efforts in driving the adoption of SAS CI360 and SAS Intelligent Decisioning solutions across the APAC region.
With a deep-rooted passion for technology, Shakeer has consistently delivered innovative solutions that have empowered organizations to enhance customer engagement, decisioning and drive growth. His expertise extends across various industries, including banking, retail and eCommerce, where he has successfully implemented cutting-edge technologies to address complex business challenges.
Georgina Wilczek
Event Host
CX Network
PARTNER
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