From basics to brilliance: Your comprehensive guide to CDPs
How can you make the best of your data to improve customer experience? We will cover the most common challenges and highlight opportunity for quick wins
A 60-minute-deep dive that will arm you with the knowledge and skills to unlock the full potential of CDPs for your organization
RegisterCustomer Data Platforms (CDPs) have quickly become the backbone of personalized marketing and CX strategies. But navigating the world of CDPs can be challenging—from understanding the fundamentals to mastering the latest advanced capabilities.
In this 60-minute deep dive with SAS, we’ll take you on a journey from the basics to brilliance, providing everything you need to unlock the full potential of CDPs for your organization. Whether you’re just starting out or looking to refine your current strategy, this session will equip you with the insights to drive meaningful, data-driven customer interactions.
Throughout the webinar, Mohamed Shakeer Anver, Senior Business Solutions Manager at SAS Institute will cover the essential components of CDPs, beginning with a foundational overview of what they are and how they integrate within your tech stack.
We'll delve into the key CDP features, including:
- Data unification, segmentation, and real-time activation.
- How to use your CDP to build seamless customer experiences across all channels.
- How to most efficiently combine various different data sources and orchestrate seamless journeys for your customers and prospects.
By the end of this webinar, you will understand the core functionality of CDPs and how they differ from other data management solutions, and learn how to effectively implement a CDP to unify customer data and create actionable insights to enhance marketing ROI and customer satisfaction.
Speakers
Chris Tew
Country Manager
Digital Alchemy
Chris has been in the digital marketing space for over 25 years and has been involved in a wide cross section of marketing technology and strategy. Covering areas such as marketing automation, AI, digital channels, data analytics and gamification, Chris has always been at the heart of what’s current and how it can help organisations do better.
Mohamed Shakeer Anver
Senior Business Solutions Manager
SAS Institute
Mohamed Shakeer Anver - Customer Experience, eCommerce Enthusiast and Entrepreneur Senior Business Solutions Manager at SAS Institute Mohamed Shakeer Anver, a seasoned professional with a career spanning over 15 years, has established himself as a trusted figure in the realm of Customer Experience & Decisioning, eCommerce, and entrepreneurship. Currently serving as a Senior Business Solutions Manager at SAS Institute, a global pioneer in data, analytics, and customer intelligence. Shakeer is leading efforts in driving the adoption of SAS CI360 and SAS Intelligent Decisioning solutions across the APAC region. With a deep-rooted passion for technology, Shakeer has consistently delivered innovative solutions that have empowered organizations to enhance customer engagement, decisioning and drive growth. His expertise extends across various industries, including banking, retail and eCommerce, where he has successfully implemented cutting-edge technologies to address complex business challenges. In his previous roles, he provided guidance to multinational corporations, advising on the implementation of Customer Decisioning Analytics, eCommerce, and Marketing Automation platforms across multiple Digital transformation initiatives such as Standard Chartered Bank, Bank Mandiri, DBS bank, HOYA, Pizza Hut, Qatar Holidays, Avianca Airlines to name a few. His early career was marked by significant accomplishments in the realm of leading implementing and delivering successful 1:1 customer decisioning, digital onboarding, and omnichannel customer experience projects. Beyond his corporate endeavors, Shakeer's entrepreneurial spirit shines through in his co-founding of a gender-neutral and clean skincare brand - Bareskin Singapore Mohamed Shakeer Anver's exceptional of technical proficiency, strategic thinking, and entrepreneurial drive positions him as a seasoned player in the field of customer experience and digital transformation to enhance business results.
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