From basics to brilliance: Your comprehensive guide to CDPs

Customer Data Platforms (CDPs) have quickly become the backbone of personalized marketing and CX strategies. But navigating the world of CDPs can be challenging—from understanding the fundamentals to mastering the latest advanced capabilities.

In this 60-minute deep dive with SAS, we’ll take you on a journey from the basics to brilliance, providing everything you need to unlock the full potential of CDPs for your organization. Whether you’re just starting out or looking to refine your current strategy, this session will equip you with the insights to drive meaningful, data-driven customer interactions.

Throughout the webinar, Andreas Heiz, Director Customer Experience Solutions EMEA/APAC at SAS Institute will cover the essential components of CDPs, beginning with a foundational overview of what they are and how they integrate within your tech stack.

We'll delve into the key CDP features, including:

• Data unification, segmentation, and real-time activation.
• How to use your CDP to build seamless customer experiences across all channels.
• How to most efficiently combine various different data sources and orchestrate seamless journeys for your customers and prospects.
  

By the end of this webinar, you will understand the core functionality of CDPs and how they differ from other data management solutions, and learn how to effectively implement a CDP to unify customer data and create actionable insights to enhance marketing ROI and customer satisfaction.

Speakers

Andreas Heiz
Director Customer Experience Solutions for EMEA/APAC
SAS Institute

Andreas is the Director Customer Experience Solutions for EMEA/APAC at SAS Institute. With his 20+ experience in the field of Customer Experience he is advising customers on how to effectively manage data, analyze it and use it to generate value for the customer and the company.

PARTNER