Reduced friction, increased loyalty: How genAI elevates B2B customer service

Discover how GenAI can help today’s B2B Customer Service teams create a more precise, responsive and transparent experience — ultimately driving stronger customer relationships.

Join this webinar to hear how AI-driven automation can correctly classify over 96 percent orders while improving efficiency and CSAT


This webinar will take place on:
05 March, 2025
02:00 PM - 03:00 PM EST

The speed and accuracy of B2B customer service interactions is more than just an indicator of operational efficiency — it has a direct correlation to customer satisfaction and even your company’s financial performance.

In this webinar, Esker’s Sarah Eichler explores how the increased demand for faster, more personalized B2B interactions impacts your team’s performance and, most importantly, how GenAI and other AI-driven automation tools can eliminate the bottlenecks of shared inboxes to drive frictionless interactions and improved customer loyalty.

Looking at the example of Palmer Holland, you will learn how the distributer utilized AI-driven automation to correctly classify over 90 percent of all incoming inquiries and 96.8 percent of orders.

Attendees will:

  1. Learn how GenAI facilitates rapid inquiry response and resolution, streamlining interactions for both your team and customers.
  2. See how intelligent dashboards and real-time KPIs help CSRs easily analyze every inquiry by type, date or customer.
  3. Discover how internal and external collaboration tools enable CSRs to easily initiate conversations and resolve disputes.

Speaker

Sarah Eichler
Business Development Manager
Esker

Sarah became part of Esker in 2019, focusing on aiding companies seeking to streamline their operations, enhance visibility, and boost efficiency in their customer service workflows. Collaborating with customer service and IT departments, she facilitates enhancements in processes concerning order entry, customer inquiries, and claims management. This enables businesses to redirect their teams' efforts towards more meaningful and often essential tasks. Outside of work, you'll often find her enjoying outdoor activities like hiking, biking, or cross-country skiing with her family.

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