Enhancing Customer Experience through 
Personalization, Data and Self Service
August 16 - 18, 2022 | Free CX Network Online Event

Melanie Mingas

Editor-in-chief CX Network

Melanie is editor-in-chief of CX Network, handling all client projects and online multi-media content, and leading the team to ensure CX Network is the go-to resource for CX professionals around the world.

Day One - 16 August 2022

10:00 AM Fireside chat: Using the right omnichannel strategy to exceed customer expectations

In today’s digital world, financial customers often switch between traditional and digital channels while searching for products and services, expecting a range of convenient support options. Taking an AI-enabled omnichannel approach to customer service enables financial services firms to meet their customers where they are. Being available to customers across a range of devices and channels enables customer service teams to deliver consistent support tailored to individual customers’ needs, while using critical information about a customer that enables interactions to be personalized. When implemented successfully, an AI-enabled omnichannel strategy can enhance CX, boost brand loyalty, and drive sales and retention with every interaction.

 

Join Matt Lehman, Industry Principle, Financial Services at RingCentral and Mel Mingas, Editor-in-Chief at CX Network, as they discuss:

  • Seamless integration across customer service channels
  • How an omnichannel contact center solution delivers better communications and improves customer experience
  • The benefits of a unified communications platform as part of a larger digital strategy
  • Real world examples of omnichannel strategies driving value and improved customer experiences