A challenge often involved in pursuing personalization initiatives is gaining customers’ trust and ensuring customers are aware that they are in control. Other times, barriers to personalization can be more internal. Improving accessibility is an effective way of ensuring that everyone is on board with personalization initiatives. Join Heather Hearn-Poole, Digital Experience Lead at RBS International, as she explains her approach to personalization and accessibility.

Join this webinar to learn more about:

• Communication accessibility: reading age, visual presentation, and conversational copy
• The importance of transparency and communication both internally and externally
• Pacing your personalization initiatives