The use of automation and chatbot initiatives to optimize CX offerings is becoming increasingly prevalent, with many brands realizing the benefits, such as offloading repetitive, mundane tasks and achieving instant customer response times.
When seeking to implement such features, there are a number of pitfalls, best practices and challenges that brands must navigate to ensure they gain competitive advantages rather than triggering customer frustration. This eBook offers insights and advice from leading CX experts from the likes of Twitter, Ford Motor Company, Nokia, Intercom and Bajaj Allianz to outline what these challenges and optimal strategies are, what they look like in practice and to guide CX practitioners through their own implementation.
Download this eBook to uncover:
- How automation can reduce costs
- Advice from Nokia on automating convenience into customer journeys
- Best-practice ‘do’s and don’ts’ for the implementation of chatbots and virtual assistants
- How Intercom’s chatbot drove a 98-99 per cent decrease in customer response times
- Why Ford Motor Company advises commitment to iterative enhancements