With users demanding more and more, companies must be customer-centric and innovate with data to gain competitive advantage.
US independent furniture retailer, Rooms to Go has achieved just that.
Since its inception in 1991, Rooms To Go has offered customers the opportunity to purchase an entire room for their home; everything from furniture, accessories right down to décor items is made available.
To compliment the customer focused in-store experience, Rooms To Go provides a sophisticated online operation.
Drawing on the findings of this case study you can learn: :
1. How to use digital interaction data to detect customer struggle on the fly and monetize that struggle
2. Once detected, how to best interact with customers in real-time to positively influence their path to purchase
3. How different data can be stitched together to help provide greater understanding of the customers online and offline interaction with your brand
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