With customer interactions now overwhelmingly online, CX professionals must work closely with the IT department to create and refine the digital experiences they present to their customers. However, building a collaborative, customer-first culture stands as the number one challenge of CX professionals according to CX Network studies.
A willingness to collaborate is not enough. CX and IT must break decisively with the past – and with traditional approaches to application development – if they are to create an environment in which a customer-first culture can flourish.
This eBook will explore:
- The key barriers to implementing a customer-first culture.
- The limitations of existing approaches to creating digital experiences.
- The importance of CX/IT collaboration in the post-Covid-19 world
- The unique value of a modern, high-speed application development platform