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A modern application platform for a customer-first culture

CX Network | 07/01/2021

With customer interactions now overwhelmingly online, CX professionals must work closely with the IT department to create and refine the digital experiences they present to their customers. However, building a collaborative, customer-first culture stands as the number one challenge of CX professionals according to CX Network studies.

A willingness to collaborate is not enough. CX and IT must break decisively with the past – and with traditional approaches to application development – if they are to create an environment in which a customer-first culture can flourish.

This eBook will explore:

  1. The key barriers to implementing a customer-first culture.
  2. The limitations of existing approaches to creating digital experiences.
  3. The importance of CX/IT collaboration in the post-Covid-19 world
  4. The unique value of a modern, high-speed application development platform
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