Today, customer experience matters too much for organizations to leave it up to chance; companies increasingly recognize that tailoring interactions and services to individual customer preferences is a key driver of satisfaction and loyalty.
Created by Zoom and IDC, The state of CX in Europe presents the results of several studies conducted in 2023 into the state of the customer experience in Europe. It charts the transformative journeys embarked on by leading European companies, explains the challenges they are working to overcome and details the key factors that are needed for next-generation CX.
Dive into this whitepaper to discover:
- The pivotal role of personalization and technologies such as chatbots and virtual assistants.
- The game changing role of data and strategies to dismantle data barriers.
- The key CX challenges organizations in Europe are working to overcome.