Researching user experience (UX) is an integral component of overall customer experience (CX), driving revenues, enhancing team culture and stimulating innovation. Crucially, when successful, it can support long-lasting customer relationships and inform development cycles.
Conducting UX research is only half the battle, however, with the other half relating to return on investment (ROI).
From metrics to methods, this whitepaper from UserTesting demonstrates how to plan ROI calculations for UX research, and how to extract the actionable insights needed to deliver next-level product and customer experiences.
Download this whitepaper to discover how to:
- Benchmark your digital strategy against deeper, customer-centric metrics
- Calculate the unique value of UX research to your organization
- Mine UX research to keep ahead of fast-evolving customer expectations
- Improve CX team processes to increase alignment between product and research teams
- Drive the maturation of your organization's approach to UX research
- Leverage UX research to build trust with customers