The pandemic, coupled with lockdowns around the world, has forced customers to seek contactless human interactions, resulting in an increased usage of digital channels.
Amidst the fast pace of digital transformation, the emotional connection that brands build with customers may have gotten lost.
In fact, 74% of customers find business messaging lacks a personalized, human connection. Missing that human touch can alienate more than half of your customer base, with 54% of surveyed customers saying impersonal, generic messaging annoys them.
This report will display how customer-centric omnichannel engagement is critical for generating business growth and build lasting relationships. Drawing from a survey of 6,000 customers, readers will understand what individuals desire in brand communication, and how the challenges of 2020 have influenced their perspective.
Access this content to discover:
- Learning communication lessons from lockdown
- How to find the right fit for every customer
- Pinpointing personalities and preferences in every age group
- Making omnichannel matter more than ever
- Tuning in to the right channel