The 2024 Research Trends Report from Qualtrics revealed an expanding skills gap as researchers struggle to keep pace with rapid advances in new and developing technologies like AI.
But never fear, now is the perfect time to up your research game and take advantage of the wealth of expertise in our 2024 Strategic Research Reading List.
This list of 24 essential books for researchers in 2024 covers everything from the latest thought leadership to seminal classics. Each of the 24 books is sure to teach, inspire, and engage around the topics that matter most.
Download this reading list to discover:
- 24 of the best market research, branding, and analytics books
- The latest thinking on artificial intelligence
- Inspiration for your research program in 2024 and beyond