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How Vodafone is Anticipating, Predicting and Delivering CX

Ramya Nair | 05/04/2016

Katy Pearce is the Head of Customer Experience at Vodafone Group Enterprise. In this interview from CX Excellence World she spoke to CX Network about:

  • The importance of evangelising their brand to deliver customer experience excellence
  • The difference in customer experience the between B2B and B2C industries
  • How to really understand the customer by utilising data and turning this into actionable insights
  • Being passionate about customer experience to lead by example

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