In the mission to collect VoC data and customer feedback organizations must stay focused on driving action. Companies must ensure feedback data is not left to gather dust, but is converted into actionable insights that can actually benefit the end-customer experience. The Global State of Customer Experience 2021 revealed that there has been an 18 per cent increase in CX practitioners making sure customer feedback always reaches the relevant departments.
This eBook collates the advice of several CX leaders from organizations such as ALIDA, Telstra, AustralianSuper and Nearmap on successfully implementing VoC initiatives. These brands share advice on how to put the customer at the core of a business strategy by driving empathy and engagement, using VoC initiatives to prove ROI, leveraging customer feedback to improve product potential and understanding what your customers really want.
Download this eBook to learn:
- Key insights from CX practitioners across the Asia-Pacific region on how to implement a successful VoC initiative
- The benefits of using customer perspectives to help shape business growth and development
- How to predict and prevent churn using NPS and text analysis