The Big Book of Customer Insight and Analytics 2020

Data analytics Instead of gambling corporate success on assumptions and gut feelings, many brands are looking to data to ensure decisions are evidence-based and optimized for success. Consensus in the CX industry acknowledges data’s power to enhance buyer journeys and customer retention, however the overwhelming majority of organizations are held back by stubborn legacy systems and datasets of low integrity.   In this report, CX Network and Oracle present findings and actionable in... To continue reading this story Click Here