Brands are beginning to understand that while customer needs are fairly similar across the globe, there are specific preferences based on geographic location that can help brands gain a competitive edge in their marketing strategies.
If brands are aware of the shifting customer preferences that can be observed within different geographical locations, they are in a stronger position to deliver targeted experiences and services that truly resonate with specific customer segments.
This guide also highlights the key advice and observations drawn from a survey of 30 CX NorAm professionals on customer experience trends in the region.
Access this guide to:
- Deepen your understanding of customer preferences in the NorAm region
- Discover the key trends shaping customer experience in the NorAm region
- Uncover the greatest challenges in delivering quality CX in NorAm
- Learn from the advice and insights of the customer experience professionals at Persistent Systems