The challenge of acquiring new customers, and maintaining their attention and loyalty, has always been a critical one for brands to remain competitive. As many marketplaces become more crowded and many customers find themselves spoilt for choice when selecting new products or services, ensuring that customer acquisition strategies do not miss the mark has become more vital than ever.
The Covid-19 pandemic has caused major disruption across many industries, and many organizations may find that the way their customers wish to be approached and engaged with has changed significantly.
This guide draws on the insights of CX experts from the likes of Reputation, House Method, Enago, NuLeaf Naturals and The Travel Secret to offer an in-depth guide for ensuring that your customer acquisition strategy is winning you business in ‘the new normal’ and beyond.
Download this guide to discover:
- How understanding your prospects use cases can facilitate enhanced customer acquisition
- How to ensure that customers remain engaged once you have them within your sales funnel
- Why identification of key acquisition channels is vital for ensuring enhanced acquisition
- The power of automation for self-service and passive customer acquisition