The sheer volume of data points available in today’s society and the vast amount of individual customers to serve can make it impossible for businesses to manually capitalize on all customer signals.
By using automation, businesses can tailor customer service according to consumer preferences at scale and adapt to various cultural norms around language, dialects, customs and regional borders.
Achieving success in this area, however, is no easy feat. Automation requires high quality data practices and careful workflow implementation to reap the benefits it offers.
Download this benchmarking workbook to discover:
- Learnings from the best-in-class automation strategies used by of CX experts who serve customers within the APAC region
- Discover how to use automation to eliminate customer pain points and provide 24/7 customer service
- Insights from brands including Ikea, Sephora and Lenovo
