Seth Adler | 05/18/2020
Over 60 per cent of complaining customers are dissatisfied with how their issues are handled by brands.
This reality often forces the unsatisfied customers to switch to a competitor. Ask yourself: Is your brand giving the complaint support your customer's desire?
Customer feedback and complaints play a key role in driving product, service, and process improvements. However, most businesses struggle to understand and act on customer feedback.
Aptean Respond is an enterprise case and complaint...
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