In 2023, digital CX faced new challenges with traffic, consumption and conversion rates all trending downwards. It means that 2024 brings a series of unknowns for CX practitioners and digital CX teams, who are working harder than ever to capture the attention of customers while overcoming the organizational challenges posed by fewer resources and a whole host of new disruptor technologies.
The 2024 Digital Experience Benchmark Report from Contentsquare helps practitioners understand this reality and take action to create better digital experiences that positively impact their business.
Based on analysis of user behavior trends from more 200 billion page views on 3,590 websites, in 30 countries and 10 industries, this whitepaper provides the data and guidance practitioners need so they can focus on what matters now, and stay focused through times of noise, FOMO and complexity.
Download this whitepaper to find out:
- Why conversion rates dropped 5.5 percent last year and what you can do to reverse the trend.
- The key differences in user behavior between mobile web and app use and the impact this has on conversion.
- How an investment in existing customers can overcome the challenges of modern digital CX.
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