As marketers broaden their focus from omnichannel interactions, hybrid CX and making the most of their MarTech stack, it’s more important than ever to have the right technology in place. That’s why marketers are taking a fresh look at customer data platforms (CDPs) as a key piece of the MarTech puzzle.
CDPs continue to evolve as organizations modernize their technology and look to strengthen their MarTech strategy. Increased demand, explosive growth and a variety of vendors and capabilities have led industry experts and analysts to introduce a broad variety of CDP types. In fact, the CDP Institute has identified more than 60 different use cases for CDPs.
Download this whitepaper from SAS and discover how to get the most from your CDP, from the three main categories for CDP use, to how the CDP can be used to activate customer data and manage journeys.
Download this content to discover:
- The factors pushing the CDP market in a new direction
- Use cases that can inspire how you use a CDP to activate customer data and manage journeys.
- The CDP buyer’s checklist
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