In the digital era, competitive customer experiences are built on the effective and intelligent use of customer data, supported by artificial intelligence (AI). As a result, CX practitioners in all markets are working tirelessly to gain a deeper understanding of the data they currently have, and to better capture the data they don’t.
Evidencing this, when we researched the Global State of CX this year, 282 practitioners, service leaders, experience designers, analysts and consultants from around the world said the trend having the greatest influence on their role in 2024 is data and analytics.
With input from CX practitioners at Electrolux, H&M, Cash App, AquaCal and Argano, Maximizing data strategy for enhanced CX with AI explores how to ensure data quality, regulatory compliance and security, and explains the steps that need to be taken to leverage data and deliver personalized, effective and efficient customer experiences.
Download this report to discover:
• Why data and analytics are a force for change in the modern organization.
• How to prepare data to avoid bias, hallucinations and brand damage.
• Our 10-point list to help check the quality of data before it reaches your AI models.