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How to build your business case for AI

CX Network | 02/11/2025

Artificial Intelligence (AI) is more than just a technology investment – it’s a tool to optimize people, data and workflows for meaningful business transformation. But more complex use cases create more complex business cases, and this means it isn’t always clear where efforts should be focused, or how to prove AI is performing as a business requires.

How to build your business case for AI provides a clear roadmap for organizations looking to leverage AI to enhance CX while ensuring strategic alignment and measurable impact.

With expert insights from Genesys and a four-step framework for building an AI business case, this whitepaper will help your business navigate AI adoption, optimize investments and drive continuous innovation without unnecessary disruption.

Download this whitepaper to discover:

  • How to build consensus and alignment among stakeholders
  • How to determine which use cases make sense now and which to save for later
  • Which metrics can best show how changes will impact people, processes and workflows
  • How to measure success and what to quantify so you can tell a compelling story
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