Rising costs are reshaping customer priorities, emerging technologies are redefining expectations and the demand for greater value and relevance is at an all-time high. In today’s market, success hinges on striking the right balance—between innovation and usability, personalization and privacy, ambition and precision.
This white paper explores the key forces transforming customer experience and provides a roadmap for organizations looking to thrive by leveraging generative search in this new era.
One particularly striking insight: customers are increasingly favoring effective self-service over speaking with a live agent. In fact, more than 70 percent say they would leave a brand’s website after a poor self-service experience—often turning to Google or a competitor instead.
Don’t let your brand be the one they abandon. Download the full report to discover actionable strategies for staying relevant, responsive and ahead of the curve.
Key takeaways:
- Ways to stay ahead in reducing customer effort.
- Tips for leveraging search to connect all your customer journey touchpoints.
- Ideas for providing personalized, relevant recommendations.
- Smart fallbacks for avoiding generative AI hallucinations.
- Strategies for growing customer trust.