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Beyond conversational: How to deliver unique UX in an AI-driven world

CX Network | 03/10/2025

When customers want to solve a problem, speed, simplicity and efficiency are key and digital interfaces such as conversational user interfaces (CUIs) allow users to seamlessly interact to solve complex problems, from product set up to account upgrades.

Yet as these tools become ubiquitous, brands need to do more to differentiate the user experience (UX) they offer, as well as their overall support propositions. 

This report looks at the role of voice agents and Al-guided self-service troubleshooting for organizations that want to scale a high-tech and highly-effective support suite without scaling costs.

Featuring insights from Lowe’s, Aspire Lifestyles, John Lewis Partnership and Mavenoid, as well as case studies from Frontpoint and Irrigreen, this report explains how to create a support experience that will meet both the customer’s need for a resolution and the organization’s need for effective service – all while remaining true to the brand.

Download this report to discover:

  • How to create CUIs that solve complex problems and set new standards in CX, while remaining true to your brand
  • How AR, VR and emotional intelligence could augment the UX of the future
  • Case studies from Frontpoint and Irrigreen and input from practitioners at Lowe’s, Aspire Lifestyles and John Lewis Partnership
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