Today, customer engagement is not simply about slick marketing messages – customers want more than to be entertained by the brands they interact with. They want to receive relevant, harmonized and secure communications that help them achieve what they set out to and deepen their relationship with a brand.
Based on the results of a joint research project with Twilio, Artificial intelligence for customer engagement looks at how organizations can use AI to deepen the relationship they have with their customers, nurture loyalty and drive repeat business.
With insights from Citibank, Mastercard, New Balance, UnionBank, Zalora, Pomelo and Twilio, this report explains how practitioners can better understand their customers, refine their channel mix, and benchmark and tackle their organization’s engagement challenges.
Download this report to find out:
- How artificial intelligence is being used for customer engagement by major brands in the APAC region.
- Why different customer personas require different types and levels of engagement.
- Which top brands are already seeing results after deploying new, AI-powered tools.