Zalando on the best digital CX strategies

Customers today understand what a seamless customer journey looks and feels like, as a consequence, retailers are considering how best to impact the customer experience across all departments and all customer’ touch-points to create a compelling customer journey.

How can we best define the ROI of CX and how is it measured? How much can CX be personalized?

To help you to keep up-to-date with the latest developments in customer experience, CX Network spoke exclusively to Jenni Juvonen, Product Specialist at Zalando SE.

In the interview you will find out about:

What would be the best digital CX strategy
Why is CX so important in companies’ processes
Are there departments which do not need to adjust to CX

Download the full interview for free here

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