Paromita started working in AI and analytics with GE in their consumer finance division in 2003. Subsequently, she has spent years in AI consulting that has spanned multiple industry verticals and included elements of AI strategy, AI enabled customer experience transformation as well as strategic road-map design for business transformation spanning multiple industry verticals. In her stint with an AI consulting firm, she developed the first ever AI powered real time context-based personalization engine, built on the philosophy of putting the customer at the centre of all enterprise actions and decisions. She also led and set up the ‘AI for Customer Experience’ practice area that hinges on the connected view of the customer and real time contextual engagement. In 2023, she has been appointed as the Head of AI for Customer Experience at AP Moller Maersk.