23 - 24 October, 2019
Ramada Singapore At Zhongshan Park, Singapore

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Premila Nair, Chief Operating Officer & Head of Administration at Newcastle University Malaysia

Premila Nair

Chief Operating Officer & Head of Administration
Newcastle University Malaysia

Premila’s role as the Chief Operating Officer provides her exposure to be involved in various strategic aspects of the organisation. Having been with the university since 2011, Premila has a sound understanding of the various dynamics involved in making NUMed an exceptional organisation. This is achieved by working in partnership with the CEO, Deans, Heads of Service and other colleagues to achieve NUMed's corporate objective of making a positive contribution to the quality of the student learning experience.

In addition, as the Head of Administration, Premila is responsible for the transformation of support services from an administrative role to strategic business partner, including working with senior management to drive key business and implement performance initiatives.

Check out the incredible speaker line-up to see who will be joining Premila.

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Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019

9:50 AM Panel: How are Geopolitical Issues Affecting International Student Recruitment?

· Dealing with the politics of international student mobility

· The impact of cross-border political regulations and socio-political issues

· Rethinking your international recruitment strategy

12:00 PM Case Study: How to Create a Successful Integrated Marketing Campaign for Student Recruitment?

· Target audience segmentation with an enhanced understanding of your customers

· Stretching your marketing dollars with student-focused social media content and ads

· Deepening partnerships with student recruitment agencies

· How to develop a solid and attractive student/alumni referral programme

· Action plans to ensure the consistency of your brand message across platforms

3:50 PM Topic 1: How to Increase Marketing ROI with a Small Budget

· Identifying what has to be measured and delivering consistent measurable ROI

· Which activities were the most effective in generating pipeline and revenue?

· Should you implement performance management for marketing activities?