Linette Lim

Linette has close to 25 years of experience in branding and strategic marketing within the higher education and media industries. She is currently the Director of Admissions Strategy and Outreach for Undergraduate Admissions in the Singapore Management University (SMU). She is responsible for strategic planning, admissions outreach, branding and policy making for SMU’s undergraduate programmes in Singapore and around the world. She spearheaded the cultivation of a strong market presence and reputation for SMU in Singapore and the region, recruiting a record number of top undergraduates into SMU.

Prior to SMU, she was the Dean of Admissions and Financial Aid (Interim) at Yale-NUS College in the National University of Singapore (NUS). She was one of the pioneers in Yale-NUS College, and was instrumental in setting up the holistic admissions and selection processes in Yale-NUS, as well as branding and admissions strategies within the College. She established local and international strategies which saw the team travelling to more than 40 countries to recruit students with exceptional academic and personal promise.

She had also worked in the British Council, where she was East Asia Regional Director Education, overseeing education teams from 11 countries in Asia Pacific. She was responsible for the internationalization strategies of UK higher education in Asia Pacific, and played an active role in facilitating international collaborations between universities in the UK and Asia Pacific.