Dr. Kristen Li
Associate Director of Master programmes
Hong Kong Baptist University
Check out the incredible speaker line-up to see who will be joining Kristen.
Download The Latest AgendaConference Day One – Wednesday 23 October 2019
Wednesday, October 23rd, 2019
3:50 PM Topic 2: Enhancing Marketing Efforts through Worldwide School Partnerships
· Ways of forging strong ties with schools overseas: What’s in it for them, and us
· New programmes, internships, employment possibilities and intercultural exchanges
· New educational approaches and a diverse and dynamic learning environment
Conference Day Two – Thursday 24 October 2019
Thursday, October 24th, 2019
11:20 AM Panel: Tailoring Your International Student Marketing and Recruitment Strategies
· Recruitment trends and enrollment numbers for international students
· Country-specific digital/social media platforms, techniques and technologies
· Curating tailored content to fit the needs of your target audience
12:10 PM Case Study: Leveraging Chatbots and Conversational AI to Personalise the Student Recruitment and Onboarding Experience
· Understanding the best way of reaching out to your target audience
· Customising interactions with millennials and Gen Zs who prefer messaging
· Personalising your brand message through conversational AI