Bipasha Minocha

Director, Group Brand & Marketing
EtonHouse International Education Group

Bipasha looks after the brand and marketing portfolio of the EtonHouse Group, that runs K-12 schools in 12 countries with 120 schools around the world. She started her career in digital marketing at a time when digital was akin to ‘dark social’ and has been a digital marketing evangelist since. Having worked in India, Hong Kong and Singapore in the brand and marketing function, she is passionate about all things digital and believes that data can be used to fundamentally reinvent existence. In her current role at EtonHouse, she has spearheaded the transformation of the brand and has been instrumental in nurturing new brands that have led to disruption in the international education space.

Check out the incredible speaker line-up to see who will be joining Bipasha.

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Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019

2:45 PM Case Study: Branding in the New Normal - Using Automation and Programmatic to Drive Excellence and Efficiency

· How programmatic delivers a curated experience to the right target audience

· Greater end-user engagement with powerful data-driven insights

· The EtonHouse transformation – the pressing need for marketing automation

· Addressing various challenges pertaining to data, messaging, journey/integration, personas, culture reboot, inbound, customer funnel vs. flywheel etc.

· The “how” and the “what”: Sales and marketing alignment, single source of truth, AI, journey optimisation, performance-driven, the transformation pyramid