23 - 24 October, 2019
Ramada Singapore At Zhongshan Park, Singapore
Angela Seah, Head of Marketing, Office of Undergraduate Admissions & Financial Assistance at Singapore Management University

Angela Seah


Head of Marketing, Office of Undergraduate Admissions & Financial Assistance
Singapore Management University

Check out the incredible speaker line-up to see who will be joining Angela.

Download The Latest Agenda

Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019


11:25 AM Case Study: Accelerating Gen Z Student Recruitment Numbers Through Blended Marketing

It is often said that Gen Z are true digital natives and avid consumers of online experiences.  But did you know that when it comes to making major decisions – like choosing a university – many Gen Z-ers prefer to ‘switch channels’ to offline mediums?
 
This case study will walk you through:
·         How a top university has successfully blended online and offline marketing tactics
·         How to create a marketing strategy that cuts through the noise and appeals to Gen Z
·         The result: a record-breaking increase in student recruitment numbers