Angela Seah
Head of Marketing, Office of Undergraduate Admissions & Financial Assistance
Singapore Management University
Check out the incredible speaker line-up to see who will be joining Angela.
Download The Latest AgendaConference Day One – Wednesday 23 October 2019
Wednesday, October 23rd, 2019
11:25 AM Case Study: Accelerating Gen Z Student Recruitment Numbers Through Blended Marketing
It is often said that Gen Z are true digital natives and avid consumers of online experiences. But did you know that when it comes to making major decisions – like choosing a university – many Gen Z-ers prefer to ‘switch channels’ to offline mediums?
This case study will walk you through:
· How a top university has successfully blended online and offline marketing tactics
· How to create a marketing strategy that cuts through the noise and appeals to Gen Z
· The result: a record-breaking increase in student recruitment numbers