Past Presentation: Leveraging data to drive effective, efficient recruitment marketing - Jenny Tang, SMU

Leveraging Data to Drive Effective, Efficient Recruitment Marketing

• How do you utilise data in making informed marketing decisions

• How to resource your team to be ready for data-driven marketing

• People and marketing technology

• Data-driven marketing frameworks

Jenny Tang

Senior Assistant Director – Digital Strategy & Marketing

Singapore Management University (SMU)

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