Conference Day Two – Thursday 24 October 2019
8:30 am - 9:00 am Morning Refreshment and Registration
9:10 am - 9:20 am Opening Remarks from the Chairman
Driving Growth through Alumni and Partnerships
9:20 am - 10:00 am Case Study: How can a Strong Alumni Network Improve Your Student Recruitment Strategy?
· A robust and diverse alumni community: Your powerful resource in recruitment
· Tapping on alumni volunteers worldwide to help in networking and recruitment
· Ensuring that alumni stay engaged and aligned with the university’s objectives
Antony Widjaja
Associate Director of Marketing & Recruitment – Executive MBA ProgrammesINSEAD Singapore
10:00 am - 10:40 am Case Study: Partnership Management - How Can K-12 Marketers Enhance Top-of-Mind Awareness with Some Creativity?
· New partnerships vs. Maximising the quality of existing ones
· Pros and cons of a dedicated partner support team
· Keeping ROI in mind while still being creative
10:40 am - 11:20 am Morning Refreshment
Customising your Outreach Strategy
11:20 am - 12:10 pm Panel: Tailoring Your International Student Marketing and Recruitment Strategies
Moderator:
Mark Garratt Director of External Affairs University of Bradford, UK
Speakers:
Julia Zhang Senior Vice President, Student Recruitment and Business Development PSB Academy Singapore
Dr. Kristen Li Associate Director of Master programmes Hong Kong Baptist University
Professor Abhishek Singh Bhati Campus Dean James Cook University Singapore
Mark Garratt Director of External Affairs University of Bradford, UK
Speakers:
Julia Zhang Senior Vice President, Student Recruitment and Business Development PSB Academy Singapore
Dr. Kristen Li Associate Director of Master programmes Hong Kong Baptist University
Professor Abhishek Singh Bhati Campus Dean James Cook University Singapore
· Recruitment trends and enrollment numbers for international students
· Country-specific digital/social media platforms, techniques and technologies
· Curating tailored content to fit the needs of your target audience
Julia Zhang
Senior Vice President, Student Recruitment and Business DevelopmentPSB Academy Singapore
12:10 pm - 12:50 pm Case Study: Leveraging Chatbots and Conversational AI to Personalise the Student Recruitment and Onboarding Experience
· Understanding the best way of reaching out to your target audience
· Customising interactions with millennials and Gen Zs who prefer messaging
· Personalising your brand message through conversational AI
12:50 pm - 2:00 pm Networking Lunch
International and Domestic Student Recruitment
2:00 pm - 2:40 pm Case Study: Innovations in Domestic Student Marketing and their Link with ROI Metrics
· Experimenting with new technologies such as VR and AR
· Marketing automation to increase student engagement and enrolment
· Engaging prospective students via various touch points and channels
2:40 pm - 3:20 pm Case Study: How is Artificial Intelligence (AI) Transforming Digital Marketing in Higher Education?
· Targeted and more effective advertising with higher ROI
· Predictive marketing with AI so resources are channelled effectively
· Enhanced security and brand reputation with AI algorithms
3:20 pm - 4:00 pm Case Study: Driving Student Recruitment by Addressing Future Talent Pool Demands and Developing Essential Life Skills
· Addressing talent gaps and equipping graduates with vital skills to be future ready and thrive in the 4th Industrial Revolution
· Taylor’s Life Skills Programme, a transformational journey of emotional intelligence: Self-Awareness, Self-Management, Social Awareness and Relationship Management
· Elevating Branding and Graduate Employability: How Taylor’s graduates are highly sought after by employers, ranking No. 1 in Graduate Employability across Malaysia
Jagmohan Singh
Head of Life Skills Development & Future Ready TeamTaylor’s University Malaysia