• Explore strategies for ensuring that customers experience a consistent and integrated journey across both digital and physical channels 
• Importance of touchpoints such as mobile apps, in-store kiosks, and online platforms that work together to provide a unified experience 
• Emerging technologies, such as augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) 

Aditya Birla, one of the largest retail conglomerates in India, has demonstrated success in providing a seamless experience across its multiple brands and channels.

·      Benefits of click-and-collect services and how they can drive foot traffic to physical stores while providing customers with flexibility

·      Blending the physical and digital worlds, utilizing technologies like AR, VR, and in-store kiosks to create immersive experiences

·      Enhancing the checkout experience with self-service kiosks and mobile POS systems