Reeta McGinn

Global Director Digital Aesop

Main Conference Day 1 - Wednesday, 19 March 2024

Main Conference Day 2 - Thursday, 20 March 2024

5:00 PM Case Study Omni-Customers and Behavioural Triggers - Aesop’s Omnichannel Integration Strategy

• Growing omni-customers & revenue from omni-services in line with targets 

• Building high-performance cross-functional teams

 • Defining online merch strategy including extended ranges and gifting 

• Implementation of behavioural triggers-based journeys and AI tech suite to improve efficiencies  

Check out the incredible speaker line-up to see who will be joining Reeta.

Download The Latest Agenda