RE-IMAGINE THE FUTURE OF BRANCHES, STORES & OUTLETS IN ASIA
19 - 20 March, 2025
| One Farrer Hotel, Singapore
Igor Vincetic
General Manager Electrolux Group
Consumer centric General Manager with 17 years of international experience working in regional and country roles in Europe, Asia and Australia. Commercially minded leader, passionate about translating consumer trends into new business opportunities. Experienced in building highly motivated teams and designing growth business strategies and go to market strategies.
Main Conference Day 1 - Wednesday, 19 March 2024
11:40 AM Panel Discussion:From Transaction to Transformation: Reimaging the Branch and Store Experience
- Moving beyond the traditional model of branches and stores as solely transactional spaces.
- Focus on building engagement, fostering brand loyalty, and offering value-added services
- Community Hubs: Transforming branches and stores into community hubs, hosting events, workshops, and offering gathering spaces for customers to connect with each other and the brand
- Personalized Customer Journeys: Leveraging data and technology to personalise the customer journey within branches and stores, offering tailored recommendations, product demonstrations, and service options
4:30 PM Case Study - How Electrolux Leverages on Experience-driven Layout and Store Design for Optimal Customer Engagement
- Creating interactive zones and live kitchen demonstrations where customers can see, touch, and try out various appliances before purchasing
- Incorporating eco-friendly materials in the store designs to maintain consistency with the products and the brand’s sustainability message
- Lifestyle-oriented displays – engaging with customers through guiding them on product usage, and compatibility
- Recognising the importance of personalised one-to-one consultations and after-sales services for retention
Check out the incredible speaker line-up to see who will be joining Igor.
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