RE-IMAGINE THE FUTURE OF BRANCHES, STORES & OUTLETS IN ASIA

19 - 20 March, 2025 | One Farrer Hotel, Singapore

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Caroline Wee

VP Brand & Strategy Loob Holding (Tealive)

Caroline is currently the VP of Brand and Strategy at Loob Holding. Prior to her current role, she was attached with one of the online food and grocery delivery platforms oversees marketing and communications strategies, as well as overall branding for food delivery, pick-up and more. As a goal-oriented individual with a passion for growth hacking and creative solutions, Caroline started her career as a Project Manager in Australia, before taking up a position as a Regional Country Marketing Assistant Manager with an e-hailing platform. She also held a role as a Marketing Manager at a leading data and artificial intelligence company in Malaysia.

Main Conference Day 1 - Wednesday, 19 March 2024

2:20 PM Roundtable D - Connected Experience – Building Loyalty and Retention Across All Channels; Offline and Online Outlets (E-Commerce, Website, Mobile)

Main Conference Day 2 - Thursday, 20 March 2024

4:30 PM Case Study - Building Iconic Beverage Brands: Loob’s Retail Strategy in Providing Consistent Experience across Franchises and Hybrid Stores

Scaling up to more than 800 outlets in more than 10 countries, through franchises and partnerships
Creating cohesive and consistent brand experiences across digital and physical touchpoints to engage customers and drive loyalty in both Tealive and Baskbear brands
Differentiating store aesthetics in creating distinct identities for each brand; incorporating functional and Instagram-worthy spaces
Using hybrid formats with retail, grab-and-go and pop-up stores to maximise customer flow

Check out the incredible speaker line-up to see who will be joining Caroline.

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