Tisha Edmonds

VP Persistent

Day Two

12:00 PM Building Customers for Life by Modernizing your Data

Vinayak Datar, Chief Product Manager, Persistent

Forward looking companies are delivering exceptional customer experiences not only to keep existing customers but grow and target new customers with highly personalized offers. With digital services, there is an opportunity to delight customers by meeting their rising expectations, providing seamless digital customer experiences, using data to offer tailored products and services to build a lasting relationship – customers for life.

Data is a strategic asset in deepening customer relationships and experiences. The challenge many face is harnessing siloed data from multiple sources to design your customer success infrastructure and program.

Join this session to learn how a cloud-based modern data stack can create an effective customer success platform that cracks the code of B2B customer success. We will also explore how data can be used to build deeper and more meaningful customer relationships.