Ritanbara Mundrey

Ritanbara Mundrey, Global Consumer and Marketplace Insights, Nestlé

AI and ML technology has been developed to better analyse data and improve customer satisfaction, however the intent of harmonising individual experiences can cause more issues than solve. As technology evolves, it is no longer enough for a one size fits all business. In this session, discover how to break through the data noise and find the right signals to deliver a personalised customer experience.

• Evaluating the quality of your data 
• Finding the gap between customers and data 
• Managing technology to find the right signals