Nicola Cooper

Edward Fowler, Marketing Technology Lead, Better Collective

2020 has been a difficult year for many business, and the sports industry is no exception. While sports leagues were cancelled in the early summer, RotoGrinders and VegasInsiders utilised the down time to understand the value of their customer data by integrating customer data, and creating a 360 degree view of the customer. In this session, discover how 2 sports companies gathered deeper insights into the shift in customer needs and offered a personalised experience with Oracle.

• Segmenting and personalising to improve eCommerce CX and lift conversion rate
• Using API’s to deliver 1:1 personalisation in an affiliate business
• Key learnings from COVID-19 and sports downtime