Greg Dowling

Global Director of Business Insights Glassbox

An expert in enterprise analytics and mobile measurement with over twenty years’ experience in the industry, Greg is the Global Director of Business Insights for Glassbox. He is a highly technical and data-driven analytics change agent, trusted advisor, and effective leader delivering actionable insights through data and creative storytelling. His professional experience includes Digital Analytics Strategy and Measurement Enablement Services, with a focus on helping customers determine Key Performance Indicators, Data Visualization Solutions, and Data Democratization Strategies. He has worked for clients across multiple industries including Financial Services; Media and Entertainment; Hospitality; Telecommunications; Computer Software; and Retail. Greg has been quoted widely in the media, including The Wall Street Journal, CIO, ClickZ, and MediaPost and is a frequent speaker at industry conferences such as eMetrics, Shop.org, Adobe Summit, X Change, and Internet Retailer. Greg lives in Connecticut with his wife and two children and is a professional geologist, guitar player, live music aficionado, and customer experience enthusiast.

Day Two

11:15 AM Embracing Digital Experience Analytics Transformation

Greg Dowling, Global Director of Business Insights, Glassbox

How should your organization traverse the path from data to insights? Is your organization capable of embracing the necessary change required to achieve digital experience analytics transformation? Join Greg Dowling, Global Director of Business Insights as he guides you through the process of building a future-proof digital strategic measurement framework and communicating effectively through data storytelling.