Gaurav Srivastava

Head of Customer Intelligence SAS

How can we elevate customer experience without data and insights-driven decisioning?

The answer is we cannot!

And in the current global pandemic-led crisis, the challenges for companies to get customer experience right have only become tougher. However, the fact of the matter is that - with or without the pandemic, there are guiding principles to be followed and adopted in order to craft seamless customer experiences. As the Head of Customer Intelligence (CI) for ASEAN at SAS, Gaurav empowers enterprises with practical applications of Artificial Intelligence and Decisioning, debunking the hogwash that has pervaded the industry with objectives to

• Enable Extraordinary Customer Experience
• Maximize Customer Lifetime Value
• Gravitate Enterprises towards Customer-Centricity

Prior to SAS, he has worn multiple hats at conglomerates like Deloitte, Oracle as well as at fledgling growth-stage startups. And, in the not-so-distant past, he was aboard at DBS Singapore in a regional advisory role driving the bank’s transition from being a product-centric organization to the one where customer is at the center, mainly via data-driven customer journeys.