Edward Fowler

Marketing Technology Lead Better Collective

Lead at Better Collective. He holds a strong background with over 10 years of experience working across digital marketing, specialising in marketing automation. He has worked at Better Collective since 2017.

Day Two

9:15 AM 2x Sports Companies Personalise their Customer Experience with Big Data

Edward Fowler, Marketing Technology Lead, Better Collective

2020 has been a difficult year for many business, and the sports industry is no exception. While sports leagues were cancelled in the early summer, RotoGrinders and VegasInsiders utilised the down time to understand the value of their customer data by integrating customer data, and creating a 360 degree view of the customer. In this session, discover how 2 sports companies gathered deeper insights into the shift in customer needs and offered a personalised experience with Oracle.

Segmenting and personalising to improve eCommerce CX and lift conversion rate
Using API’s to deliver 1:1 personalisation in an affiliate business
Key learnings from COVID-19 and sports downtime

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